Pierre-Ollivier Tissier
Marketing and communication manager
Bilingual English / French
09.07.1984
Swiss nationality
Driving licence B
Email:
pierreolliviertissier@gmail.com
Address:
Rue Cité Derrière 10, 1005 Lausanne, Suisse.
Phone:
+41 (0) 78 609 92 75
LinkedIn
https://www.linkedin.com/in/pierre-ollivier-tissier/
Work experience
Digital Strategy and Web Presence Specialist
Missions:
Definition, development, and implementation of the digital strategy for the institutional website and other websites related to HEP Vaud.
Management of the redesign projects for the institution’s main website and its satellite sites.
Management of the digital budget for the institution’s Communication Unit.
Development and monitoring of the HEP Vaud web ecosystem.
Design and implementation of the editorial guidelines for web media.
Management of the Digital Strategy and Web Presence team.
Execution of information and promotional activities to enhance the institution, its image, its events, and the recruitment of future students.
Digital strategy and web presence specialist
Missions:
Redesign and implementation of the group’s visual identity.
Creation of communication concepts by target/message/channel for the different activities and sectors of the group.
Total redesign and maintenance of the group’s website.
Coordination and writing of editorial content (website, social networks, newsletter).
Management of digital communication and digital tools.
Redesign of the group’s website (UX, UI, development, SEO and optimization).
Definition of KPIs and total reporting of digital tools (Google Analytics, Linkedin Reporting, Power BI).
Redesign of print communication materials (brochures, posters, rollups…).
Creation of communication concepts for events.
Marketing and Communication Manager
Missions:
Management of a team (graphic designer, webmaster and long-term employees).
Redesign and implementation of the company’s visual identity.
Management of the marketing budget and distribution of expenses.
Implementation of marketing automation tools (e-mail nurturing).
Coordination and creation of content for the monthly newsletter.
Creation and coordination of print materials (brochures, flyers, posters, booklets, etc.).
Coordination of Public Relations actions.
Digital: creation of the global digital strategy;
creation of campaigns and content strategies on social networks; creation of video material for digital broadcasting campaigns; management of Google needs (AdWords, Analytics, MyBusiness);
Facebook /Instagram (Business and Ads Manager);
UI, UX, analysis of the website;
creation of content and analysis of the website’s SEO performance.
Website creation (WordPress) for specific needs of the company and implementation of a project management tool.
Events: creation and coordination of the communication strategy and implementation of feedback.
Marketing & communication manager
Missions:
Studies and repositioning of the company.
Redesign and implementation of the company’s visual identity.
Management of the marketing budget and distribution of expenses.
Coordination and creation of content (newsletter and blog).
Implementation of automated communications.
Print creation and coordination (brochures, flyers, posters, booklets, etc.).
Management and creation of digital projects:
Creation of the global digital strategy.
CRM, ERP.
UI and UX analysis and creation of websites.
Creation of campaigns and content strategies on social networks (editorial content, videos).
Management of Google tools (AdWords, Analytics, MyBusiness), Facebook (Business and Ads Manager).
Customer loyalty marketing and web strategy manager
Creation of a web and graphic design agency
Stratospherik | Nice – France
June 2007 – Dec. 2010
Missions:
Creation and registration of the company.
Design and development of websites and print design.
Scout out new customers.
Websites maintenance. Customer satisfaction and loyalty.
09.07.1984
Swiss nationality
Driving licence B
Email :
pierreolliviertissier@gmail.com
Address:
Rue Cité Derrière 10, 1005 Lausanne, Suisse.
Phone:
+41 (0) 78 609 92 75
LinkedIn
https://www.linkedin.com/in/pierre-ollivier-tissier/
Education
Brevet fédéral Marketing specialist (1 year)
SAWI | Lausanne – Switzerland
2016 – 2017
Sawi Diploma of Marketing specialist (1 year)
SAWI | Lausanne – Switzerland
2016 – 2017
Certificat Markom
SAWI | Lausanne – Switzerland
2016
Bachelor Business Administration (1 year)
University of Plymouth | Plymouth – England
2009 – 2010
Bachelor Business Marketing International (1 year)
University of Plymouth | Plymouth – England
2007 – 2008
Study of Banking Insurance and Finance (1 year)
IUT | Nice – France
2006 – 2007
University Business Techniques (2 years)
IUT | Nice – France
2006 – 2007
Languages
French
English
Computer skills
Adobe Creative suite
Photoshop
InDesign
Illustrator
Premier Pro
Microsoft 365
Word
Excel
Powerpoint
Outlook
Teams
Tasks
Sharepoint
Power BI
Google (SEA - SEM)
AdWords (Certificat)
Analytics (Certificat)
My Business
Data Studio
Social network
Meta Ads
Facebook
Instagram
Linkedin Business
Web
SEO
HTML
CSS
CMS
Wordpress
Joomla
Jahia
CRM
Salesforce
Monday
Wedo
Perfex CRM
Artificielle Intelligence (AI)
ChatGPT
Claude
Photoshop AI Generative Fill
Project management
PMP by PMI©
Agile
Kanban
Scrum
Marketing automation
Hotspot
Survey Monkey