Pierre-Ollivier Tissier
Marketing & Communication Manager
Bilingual French / English
Participate in new projects, especially in the digital field, using my experience of more than 10 years in marketing and communication and bringing my ability to adapt to new environments, my sense of organization and my rigor.
09.07.1984
Swiss
Driving licence A & B
09.07.1984
Swiss
Driving licence A & B
Email:
pierreolliviertissier@gmail.com
Address:
Rue Cité Derrière 10, 1005 Lausanne, Suisse.
Telephone:
+41 (0) 78 609 92 75
LinkedIn
https://www.linkedin.com/in/pierre-ollivier-tissier/
Work experience
Marketing and communcation manager
Alcane Conseils | Lausanne - Suisse
Avril. 2023 - present
Missions:
Defining the company’s objectives, resources and environment.
Defining the company’s personas and target audiences.
Defining the company’s overall marketing strategy and digital strategy in the short, medium and long term.
Implementing the marketing strategy in agreement with management.
Redesigning the website as part of the company’s digital communication strategy.
Defining marketing KPIs, analysis and reporting with a view to taking the necessary corrective action.
Collaborating on SEO and search engine optimisation strategies.
Communication and digital marketing specialist
BG Ingénieurs Conseils | Lausanne - Switzerland
Nov. 2021 - Nov. 2022
Missions:
Redesign and implementation of the group’s visual identity. Creation of communication concepts by target/message/channel for the different activities and sectors of the group.
Total redesign and maintenance of the group’s website.
Coordination and writing of editorial content (website, social networks, newsletter).
Management of digital communication and digital tools.
Redesign of the group’s website (UX, UI, development, SEO and optimization).
Definition of KPIs and total reporting of digital tools (Google Analytics, Linkedin Reporting, Power BI).
Redesign of print communication materials (brochures, posters, rollups…).
Creation of communication concepts for events.
Redesign and implementation of the group’s visual identity. Creation of communication concepts by target/message/channel for the different activities and sectors of the group.
Total redesign and maintenance of the group’s website.
Coordination and writing of editorial content (website, social networks, newsletter).
Management of digital communication and digital tools.
Redesign of the group’s website (UX, UI, development, SEO and optimization).
Definition of KPIs and total reporting of digital tools (Google Analytics, Linkedin Reporting, Power BI).
Redesign of print communication materials (brochures, posters, rollups…).
Creation of communication concepts for events.
Marketing and Communication Manager
Collège Champittet | Pully - Switzerland
Nov. 2017 - Oct. 2021
Missions:
Management of a team (graphic designer, webmaster and long-term employees).
Redesign and implementation of the company’s visual identity.
Management of the marketing budget and distribution of expenses.
Implementation of marketing automation tools (e-mail nurturing).
Coordination and creation of content for the monthly newsletter.
Creation and coordination of print materials (brochures, flyers, posters, booklets, etc.).
Coordination of Public Relations actions.
Digital: creation of the global digital strategy;
creation of campaigns and content strategies on social networks; creation of video material for digital broadcasting campaigns; management of Google needs (AdWords, Analytics, MyBusiness);
Facebook /Instagram (Business and Ads Manager);
UI, UX, analysis of the website;
creation of content and analysis of the website’s SEO performance.
Website creation (WordPress) for specific needs of the company and implementation of a project management tool.
Events: creation and coordination of the communication strategy and implementation of feedback.
Management of a team (graphic designer, webmaster and long-term employees).
Redesign and implementation of the company’s visual identity.
Management of the marketing budget and distribution of expenses.
Implementation of marketing automation tools (e-mail nurturing).
Coordination and creation of content for the monthly newsletter.
Creation and coordination of print materials (brochures, flyers, posters, booklets, etc.).
Coordination of Public Relations actions.
Digital: creation of the global digital strategy;
creation of campaigns and content strategies on social networks; creation of video material for digital broadcasting campaigns; management of Google needs (AdWords, Analytics, MyBusiness);
Facebook /Instagram (Business and Ads Manager);
UI, UX, analysis of the website;
creation of content and analysis of the website’s SEO performance.
Website creation (WordPress) for specific needs of the company and implementation of a project management tool.
Events: creation and coordination of the communication strategy and implementation of feedback.
Marketing & communication manager
SOS EVASAN SA | Vich - Switzerland
Feb. 2013 - May 2017
Missions:
Studies and repositioning of the company.
Redesign and implementation of the company’s visual identity.
Management of the marketing budget and distribution of expenses.
Coordination and creation of content (newsletter and blog).
Implementation of automated communications.
Print creation and coordination (brochures, flyers, posters, booklets, etc.).
Management and creation of digital projects:
Creation of the global digital strategy.
CRM, ERP.
UI and UX analysis and creation of websites.
Creation of campaigns and content strategies on social networks (editorial content, videos).
Management of Google tools (AdWords, Analytics, MyBusiness), Facebook (Business and Ads Manager).
Studies and repositioning of the company.
Redesign and implementation of the company’s visual identity.
Management of the marketing budget and distribution of expenses.
Coordination and creation of content (newsletter and blog).
Implementation of automated communications.
Print creation and coordination (brochures, flyers, posters, booklets, etc.).
Management and creation of digital projects:
Creation of the global digital strategy.
CRM, ERP.
UI and UX analysis and creation of websites.
Creation of campaigns and content strategies on social networks (editorial content, videos).
Management of Google tools (AdWords, Analytics, MyBusiness), Facebook (Business and Ads Manager).
Customer loyalty marketing and web strategy manager
Sano Concept | Lausanne - Switzerland
Jan. 2011 - Jan. 2013
Missions:
Customer loyalty strategy creation, maintenance and development.
Creation of the Sano Concept Group’s web strategy.
Development of the group’s communication. Internet project manager (Maprime.ch, Achatsgagnants.fr, Scoreclub.ch).
Web developer team manager.
Customer loyalty strategy creation, maintenance and development.
Creation of the Sano Concept Group’s web strategy.
Development of the group’s communication. Internet project manager (Maprime.ch, Achatsgagnants.fr, Scoreclub.ch).
Web developer team manager.
Creation of a web and graphic design agency
Stratospherik | Nice - France
Juin. 2007 - Déc. 2010
Missions:
Creation and registration of the company.
Design and development of websites and print design.
Scout out new customers.
Websites maintenance. Customer satisfaction and loyalty.
Creation and registration of the company.
Design and development of websites and print design.
Scout out new customers.
Websites maintenance. Customer satisfaction and loyalty.
09.07.1984
Swiss
Driving licence A & B
E-mail:
pierreolliviertissier@gmail.com
Address:
Rue Cité Derrière 10, 1005 Lausanne, Suisse.
Telephone:
+41 (0) 78 609 92 75
LinkedIn
https://www.linkedin.com/in/pierre-ollivier-tissier/
Education
Brevet fédéral Marketing specialist (1 year)
SAWI | Lausanne - Switzerland
2016 - 2017
Sawi Diploma of Marketing specialist (1 year)
SAWI | Lausanne - Switzerland
2016 - 2017
Certificat Markom
SAWI | Lausanne - Switzerland
2016
Bachelor Business Administration (1 year)
University of Plymouth | Plymouth - England
2009 - 2010
Bachelor Business Marketing International (1 year)
University of Plymouth | Plymouth - England
2007 - 2008
Study of Banking Insurance and Finance (1 year)
IUT | Nice - France
2006 - 2007
University Business Techniques (2 years)
IUT | Nice - France
2004 - 2006
Languages
French
Mother tongue
English
Fluent - C1
Computer skills
Adobe Creative suite
Photoshop
InDesign
Illustrator
Premier Pro
Microsoft 365
Word
Excel
Powerpoint
Outlook
Teams
Tasks
Sharepoint
Power BI
Google (SEA - SEM)
AdWords (Certificat)
Analytics (Certificat)
My Business
Data Studio
Social networks
Meta Ads
Facebook
Instagram
Linkedin Business
Web
SEO
HTML
CSS
CMS
Wordpress
Joomla
CRM
Salesforce
Monday
Perfex CRM
Artificial Intelligence (AI)
ChatGPT
Midjourney
Photoshop AI Generative Fill
Project management
PMP by PMI©
Agile
Kanban
Scrum
Contact-me